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We study and shape complex systems for social impact.

We develop rigorous models of system dynamics, find leverage points for change, and significantly increase the effectiveness of behavioral interventions.  

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Complex Challenges

Many challenges in development and business arise from complex interactions of people, organizations, and markets. These systems behave in non-obvious ways that resist change, and generate outcomes that no-one wants.

Once we start looking, it isn’t hard to find these broken systems: they arise in everything from gender-based violence to political polarization to corrosive norms on social media.

Our Approach

In order to address these challenges, we first understand the systems in which they are embedded and the opportunities for change. 

We do so by combining the rigor and deep insight of behavioral science with the clarity of systems analysis and the empathy of human centered design. Our approach honors and learns from each community, to make a stronger whole. 

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an image of four overlapping system components, with the word future in the middle


Our approach creates a new opportunity: to address complex international challenges from a holistic yet rigorous perspective. The process leads us to consider upstream solutions, to challenge our assumptions about whose actions are most consequential, and to develop ensemble solutions targeting multiple actors and behaviors.

We work with partners to craft integrated strategies, design targeted and impactful behavioral interventions, and run systems-level measurement and evaluation.

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Our Team

Image of an interior system component, used to introduce the about the team section

We enjoy pushing the boundaries of the field: from writing one the leading textbooks in applied behavioral science, to leading efforts at some of the most prominent international behavior science organizations, to founding the global non-profit organization Bescy. 

Now we're focusing on advancing the field even further: by developing cutting edge methodologies to incorporate simulation modeling and systems thinking into behavioral interventions to amplify their impact. And we've brought together
an awesome team of thoughtful experts to support our mission. 

Received —  thank you!

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